Institute of Men

Institute of Men

The Cheap Route

Taking the cheap route in business has moral implications for the business owner.

Keaton Tucker's avatar
Keaton Tucker
May 19, 2026
∙ Paid

Happy Tuesday Gentleman,

I hope you are all doing well today. It is 90 degrees up here in New England, a nice change from the brutal winter we experienced just a few months ago.

Just a reminder, I am taking submissions to some questions for a personal research project. You can find those questions and how to answer here. Your responses are helpful to me, thank you!

Today, I am sharing a story and lesson from my day job - something we talked about in our sales meeting yesterday. There are moral implications when clients ask for the “cheap route”. We are going to look at them. If you own a business or manage a business, I think the takeaway will be helpful to you.

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