Institute of Men

Institute of Men

Responsible Men Have Emergency Funds

Keaton Tucker's avatar
Keaton Tucker
Apr 21, 2026
∙ Paid

I work in the home improvement space. 60% of our clients call us to improve their home at 40% of our clients call us to save their home. This is especially true after a brutal New England winter ravaged many homes. Ice dams that spent 9+ weeks frozen in place has led to ceilings and walls being removed in whole rooms, floors being replaced, and in some cases, whole kitchens having to be put back together.

We’ve been working with clients and home insurance companies to repair the home. One client has approximately $45k in damage. Insurance is able to pay about $12k. This is not an article about corrupt insurance companies so please don’t let low payouts distract you.

Subscribe

The point of this article is emergency situations are bound to happen. They are often outside your control (like weather) and they hit at inconvenient times. We had a client a year ago come home from vacation to find a puddle in their kitchen. The neighbor’s washing machine broke while they were away and it flooded my cli…

User's avatar

Continue reading this post for free, courtesy of Keaton Tucker.

Or purchase a paid subscription.
© 2026 Keaton Tucker · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture